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Goals revisited. Met and unmet. Why you don’t. And what to do!
Written by Jeffrey Gitomer   
Tuesday, January 31, 2012 7:04 PM

I am sick of goals and goal experts. You know, the people that spam you around the first of the year proclaiming they are the ones who can “help you” get to the next level. They have the magic “goal achievement formula.”
All you have to do to achieve your goals is pay the sender of the email.

I am not an expert at setting goals. Rather, I’m an achiever.
To me “goal” is the wrong word. It tells me there’s something I HOPE or SEEK to achieve. I think you should call them the “achievements I’m striving for, and intend to make happen.” Whoa! That sounds like a whole different (better) process.

The reason most goals are not met is simple: Starting with the goal is wrong. Making the goal is the middle of the process.
BIG PICTURE: BEFORE YOU MAKE A GOAL, YOU NEED INFORMATION, AND YOU NEED TO DEFINE YOUR OWN REALITY.
Here’s the achievement formula and process that will work…

Last Updated on Tuesday, November 06, 2012 5:33 PM
 

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