I overheard sales dialog on the airplane this morning. “He (the customer) has never responded to one of my emails, and never calls me back. The ONLY time he calls me is when he needs something.” Then back to devouring this week’s edition of US Weekly magazine.
Sound familiar?

Why do salespeople blame other people and/or other things for their own ineptitude? Why didn’t this salesperson say, “I gotta work on my voicemails and emails. They’re not getting any traction, and they’re costing me major money. I’m going on an all-out effort to improve my writing skills, my voicemail skills, and my creativity to generate better response!”

I’ll tell you why: It’s easier to blame others for your shortcomings than it is to take responsibility for them. It’s easier to blame than admit you’re not that good. It’s easier to blame than it is to improve. It’s easier to blame than face your own reality.
And I’m certain this message applies to you.