|Going from ‘only’ and ‘dominant’ to footnote and over|
|Written by Jeffrey Gitomer|
|Wednesday, August 08, 2012 1:25 PM|
In case you haven’t noticed, the book publishing industry is about half of what it used to be. There is now a mad scramble by publishers to discover what tomorrow will look like.
With the demise of many retail booksellers, both big and small, and the dominance of Amazon (based on ease of use, price, timely delivery, and one-click buying), the book market, as we have known it for the past 150 years, has changed forever.
When I get on an airplane, everyone has an iPad or Kindle. Well, not everyone, but it’s trending towards everyone. People can now bring fifty books on the plane – on a device with a ten-hour battery that weighs only one pound and has adjustable typeface. You can even search, save, highlight and dog-ear the pages. Keep in mind that e-readers and iPads are still infants. They are under five years old and their legacy has just begun. But also keep in mind they have found their way into the hands of 100 million, literally overnight.
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|Last Updated on Tuesday, November 06, 2012 5:25 PM|