We at the BBB, talk a lot about ethics so I would like to outline the seven principles that the Better Business Bureau has found to be admirable:
1. Be Trustful: Recognize that customers want to do business with a company they can trust; when trust is the core of a company, customers have no trouble recognizing it. Defined, trust is assured reliance on the character, ability, strength, and truth of a business.
2. Keep an Open Mind: The leader of an organization must be open to new ideas, taking feedback from customers and others into account.
3. Meet Obligations: Circumstances not withstanding, do all in your power to gain the trust of past customers and clients, especially when problems arise.
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