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Behind and beyond the sales pitch ... timing is EVERYTHING
Written by Jeffrey Gitomer   
Thursday, December 13, 2012 8:32 PM

As a collector of sports memorabilia, I’m on a bunch of mailing lists. Most of the offers I get are for items I can buy almost anywhere – except for the offers from Steiner Sports.

Here’s their typical email after a big game or event:
From: <>
Date: October 28, 2012, 1:02:24 AM EDT
To: Jeffrey Gitomer <>
Subject: Notre Dame Remains Unbeaten After Huge Win at Oklahoma!

Notre Dame just keeps on rolling, and in the process is making a convincing argument as one of the best teams in the nation! After knocking off a very good Oklahoma team on the road, ND has conquered every challenge thus far this season, and remains unbeaten as the calendar rolls into November!
To celebrate ND’s return to greatness, click here for five great Notre Dame values! All are available for a very limited time only – limit one per customer!
Brian Kelly Autographed “Go Irish” Notre Dame Running On To The Field Horizontal 8x10 Photo.

Notre Dame Wins. So what?


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