|Fifty Shades of Sales. Putting emotion first and price second|
|Written by Jeffrey Gitomer|
|Friday, December 28, 2012 2:14 PM|
It seems society is loosening up. The Internet, music, movies, book titles, TV, and texting have created an “openness revolution” not matched since the ’60s.
The recent explosion in popularity (and sales) of the Fifty Shades of Gray trilogy is leading me to believe the world of sales needs to loosen up as well.
To understand the concept of “Fifty Shades of Sales” more fully, you have to be aware of the way sales are made. The sale is made emotionally, and justified logically.
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